#MEETANOWNER

Subaru owners are some of the most interesting drivers on the road. They really love their cars, and it's not just marketing spin. If you know someone who owns one, you probably know what I mean. Because...well, because they never shut up about their Subaru.

In fact, people who know a Subaru owner are far more likely to buy one. That's why we created MeetAnOwner.com — to introduce more people to more Subaru owners. 

Owners can create profiles, share content, and communicate with people who were curious about the brand, all without the companies input. 

By the end of the campaign, Meet An Owner generated over 92 million new introductionsto the brand, created a 514% lift in preference to recommendations and provided an authentic, online, content-based shopping tool. And several national awards to boot.