WALGREENS + SHOT@LIFE
Walgreens works with the U.N. Foundation's Shot@Life program to donate a life-saving vaccine to a child in the developing world for every flu shot they give in-store. We named it the "Get a Shot. Give a Shot." campaign, and created a red bandage that became the simple, identifiable symbol of a much larger movement.
We also created a bunch of other stuff like TV and a website.
"Get a Shot. Give a Shot." is headed into its fourth year and has already helped millions of children around the world. It's been a real source of pride to be a part this advertising campaign.
I say that without a hint of irony.